Pepsi’s New Logo
This may be slightly old news , but Pepsi is changing its logo. Seen below, the new Pepsi logo draws on the abandoned Diet Pepsi logo of the ’80s.
And it is not getting rave reviews – these design gurus aren’t lovin’ it. The cans above have differing levels of “smiles” which may not be noticeable by itself but when you put all the cans together you can see Pepsi Max is yucking it up big time.
This is unfortunate, because they took one of the most recognizable symbols of the 20th century and sacrificed it exclusively for the sake of change.
While I applaud Pepsi’s attempt at simplification, once again, it’s (unfashionably) late to the party.
In an attempt to be relevant, Pepsi is not as anchored in a sense of authenticity as Coca-Cola.
The width of the “smile” changing from product to product doesn’t work.
Personally, I am about the 1987 logo. Bringin it back old school. Like Coca Cola Classic.
I’ve been on the fence about this for a while, but recently I think what they are doing is actually good.
It’s progresive, a living, breathing brand. Goes against a lot of rules (especially for brands and design), which seems to echo their “we’re different” or “we’re young and hip” kinda attitude. Thus this works.
I like it, but maybe not as much as their logos from the 1800’s. That stuff is wicked.
It looks too much like they’re trying to capitalize on Obama’s logo.